The Bloom Community

We believe hair is personal—and caring for it should be too.

Every appointment is a conversation, a creative partnership, and an opportunity to help you feel more at home in yourself. Every one of our stylists is here because they care deeply about bringing out natural beauty through healthy, beautiful hair.

We are also deeply committed to education and guided by a culture of curiosity. Our stylists stay up to date on the latest in curl, color, and hair treatment techniques to make sure we're always offering the best recommendations for you.


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Call us at 212-255-9355 to find your perfect match.

In Loving Memory

PAYTON HOLBROOK

Payton was a native New Yorker whose artistry, generosity, and presence left a lasting impact on the beauty industry and on everyone fortunate enough to know him. He began his career more than 20 years ago after graduating from the Aveda Institute in Minneapolis, and spent over 15 years as a session stylist. A strong creative force during Fashion Week, he contributed hair and makeup to runway shows, editorial work, television, and film. His collaborations included celebrities such as Oprah, and his work was featured in publications like Harper’s Bazaar, ELLE, and Flaunt. He was also recognized by Modern Salon as a leader in the industry.

Payton found a true home at Bloom, where his passion for artistry, education, and connection thrived. While he loved editorial work, his greatest joy came from making guests feel seen, confident, and beautiful. His warmth, creativity, and dedication continue to live on throughout Bloom and beyond.

Payton is deeply loved and profoundly missed. His legacy endures through his work, his mentorship, and the many lives he touched.

Frequently Asked Questions

  • Bloom provides customized haircuts, curly haircuts, balayage, highlights, all-over color, color correction, HeadSpa treatments, styling, and hair + scalp treatments. We also offer facial services, acne care, and other skincare services through our Skincare Suites with licensed Aestheticians. Every service is tailored to your hair or skin type, goals, lifestyle, and long-term health.

  • Yes. Bloom is known for curly expertise across all curl types. We service all textures and specialize in wavy, curly, coily, and natural hair. Through both wet and dry cutting, our stylists customize each haircut to enhance your natural pattern while focusing on shape, structure, and longevity, and we guide you on how to maintain it at home.

  • Our colorists focus on tone, placement, and hair health first. We create lived-in, dimensional color that grows out effortlessly with minimal maintenance. We use high-quality, clean, and sustainable color—free from harsh chemicals and formulated with plant-derived ingredients—while still delivering full gray coverage, high-shine, and long-lasting, true-to-tone results. We also incorporate bond builders and treatment add-ons to prioritize the health of both your hair and scalp.

  • Absolutely. We take a gentle, step-by-step approach to restore balance, tone, and hair integrity. A consultation is required to ensure proper booking and provide an accurate plan and price quote to make your color goals come true.

  • Our HeadSpa is a deeply restorative, Japanese-inspired scalp treatment designed to support overall hair and scalp health. It’s ideal for anyone experiencing dryness, buildup, sensitivity, hair thinning or loss, premature graying, or stress—and for anyone seeking a relaxing, wellness-focused service that promotes healthier hair from the root.

    We offer a 30-minute express treatment—perfect for monthly or seasonal maintenance or as an add-on to a blowdry or curl wash and diffuse—a 60-minute service for deeper scalp care, and a 90-minute experience that combines our full Japanese HeadSpa with our Milbon 5-Step Hydrating Treatment for the ultimate reset.

  • If you wear your hair curly or wavy most of the time, book a curly cut. If you typically wear your hair straight or blown out, book a haircut. All of our haircuts include education, and if you’re looking to learn new techniques or get product recommendations without a trim, we recommend booking a Curl Wash & Diffuse or Curl Wash & Go, depending on your texture.

  • For haircuts and curly cuts, please arrive with Day 1–2 hair so we can see your natural pattern at its best. For color services, arrive with clean hair (Day 1-2) and avoid heavy oils or products that may interfere with processing. If you have curly hair and are receiving dimensional color services like balayage or highlighting, arriving with your hair blown out can help save time and ensure seamless color placement.

  • Yes. Many clients combine services for convenience, and we’ll plan your appointment to ensure you receive the best results for both cut and color.

  • Yes. Our stylists focus on gentle techniques, restorative treatments, and a scalp-first approach to support long-term hair health. We’ll help you choose services that strengthen and support the long-term health of your hair and scalp.

    Please let your stylist know about any sensitivities or allergies—we offer specialized color and product options designed for sensitive scalps.

  • We’re conveniently located in Chelsea, NYC, near Union Square and Penn Station—easy to reach from Midtown, Flatiron, and surrounding neighborhoods.

    You can find us at 220 W 19th St, between 7th and 8th Avenue, on the south side of the street, on the 9th floor of the OTB building next to Crunch.

  • You can book online anytime through our Booking Portal. For complex services like color correction or major transformations, we may request a consultation to ensure proper timing and expert planning.

  • Yes. Bloom embraces sustainable choices in every detail—from product lines to salon practices—prioritizing both hair health and environmental impact.

    We are a Green Circle Salon, which means we recover and recycle 95% of our beauty waste, including hair, foils, color tubes, and excess chemicals. A small portion of each service supports this program, helping reduce waste and keep harmful materials out of landfills and waterways.

    Bloom adds a $2 fee to each appointment to support the Green Circle Salon program.

  • Absolutely. Education is at the heart of our philosophy. Your stylist will walk you through personalized product recommendations, routines, and styling tips so you feel empowered at home.