Color That Elevates Your Natural Beauty

Your color should feel personal, dimensional, and easy to live in.

From small tone shifts to full transformations, our colorists always support hair health first. Every appointment starts with an individual consultation, before our colorists build custom formulas to achieve and maintain your dream look.

A gloss, blowout, or curly styling must be booked separately, as these are not included in our color service cost.

Our Color Experts

Our color specialists approach color with both artistry and intention. We understand that your hair color choices are deeply personal, and we're here to help make them come true. Each of our color specialists are trained in a variety of different techniques to make sure your color formula is as uniquely you as your hair is.

Curious about Color? We can create your dream look.
Call us at 212-255-9355 to be matched with the perfect stylist for you.

Our Color Services

Balayage and Dimensional Highlights

A fully customized highlight blending hand-painted techniques for maximum dimension and contrast. Includes glosses and bond-building treatments for a luminous, healthy finish.

Grey Coverage & Grey Blending Color

A single-process color to soften, blend, or fully cover grey. Using permanent or demi color based on your goals, from natural dimensional blending to rich, opaque coverage.

A non-permanent service that refreshes tone, boosts shine, and extends color between appointments. Won't lighten hair and typically lasts 4–6 weeks for a beautiful refresh.

Hair Gloss & Toner

An hourly service for complete, customized color changes in a single visit. Designed with time and flexibility to safely achieve natural or dramatic transformations.

Transformative Color Services

An hourly service for complete, customized color changes in a single visit. Designed with time and flexibility to safely achieve natural or dramatic transformations.

Fashion & Vivid Color

A highly customized service to correct, restore, or refine previously colored hair. Safely addresses unwanted tones, uneven color, or returns hair closer to its natural state.

Color Correction

The Most Common Color Questions

How long does balayage last?

It depends on your hair length, color, and thickness, but a balayage typically lasts 3–6 months. You can always come in for a gloss refresh between appointments.

Is color correction done in one session?

Sometimes, but not always. During your consultation, our skilled stylists will assess your hair’s health to determine a safe plan to get you to the color you want.

Can I go lighter without damage?

Yes! Our stylists will customize a color plan with your hair health in mind, with the help of bond builders, the latest techniques, and clear expectations.

How do I maintain my color at home?

When your stylist creates your color plan, we'll also recommend a tone-safe routine tailored to your hair’s needs. We can recommend products in-store to help your color last, but there's never any pressure to buy.

Frequently Asked Questions

  • Bloom provides customized haircuts, curly haircuts, balayage, highlights, all-over color, color correction, HeadSpa treatments, styling, and hair + scalp treatments. We also offer facial services, acne care, and other skincare services through our Skincare Suites with licensed Aestheticians. Every service is tailored to your hair or skin type, goals, lifestyle, and long-term health.

  • Yes. Bloom is known for curly expertise across all curl types. We service all textures and specialize in wavy, curly, coily, and natural hair. Through both wet and dry cutting, our stylists customize each haircut to enhance your natural pattern while focusing on shape, structure, and longevity, and we guide you on how to maintain it at home.

  • Our colorists focus on tone, placement, and hair health first. We create lived-in, dimensional color that grows out effortlessly with minimal maintenance. We use high-quality, clean, and sustainable color—free from harsh chemicals and formulated with plant-derived ingredients—while still delivering full gray coverage, high-shine, and long-lasting, true-to-tone results. We also incorporate bond builders and treatment add-ons to prioritize the health of both your hair and scalp.

  • Absolutely. We take a gentle, step-by-step approach to restore balance, tone, and hair integrity. A consultation is required to ensure proper booking and provide an accurate plan and price quote to make your color goals come true.

  • Our HeadSpa is a deeply restorative, Japanese-inspired scalp treatment designed to support overall hair and scalp health. It’s ideal for anyone experiencing dryness, buildup, sensitivity, hair thinning or loss, premature graying, or stress—and for anyone seeking a relaxing, wellness-focused service that promotes healthier hair from the root.

    We offer a 30-minute express treatment—perfect for monthly or seasonal maintenance or as an add-on to a blowdry or curl wash and diffuse—a 60-minute service for deeper scalp care, and a 90-minute experience that combines our full Japanese HeadSpa with our Milbon 5-Step Hydrating Treatment for the ultimate reset.

  • If you wear your hair curly or wavy most of the time, book a curly cut. If you typically wear your hair straight or blown out, book a haircut. All of our haircuts include education, and if you’re looking to learn new techniques or get product recommendations without a trim, we recommend booking a Curl Wash & Diffuse or Curl Wash & Go, depending on your texture.

  • For haircuts and curly cuts, please arrive with Day 1–2 hair so we can see your natural pattern at its best. For color services, arrive with clean hair (Day 1-2) and avoid heavy oils or products that may interfere with processing. If you have curly hair and are receiving dimensional color services like balayage or highlighting, arriving with your hair blown out can help save time and ensure seamless color placement.

  • Yes. Many clients combine services for convenience, and we’ll plan your appointment to ensure you receive the best results for both cut and color.

  • Yes. Our stylists focus on gentle techniques, restorative treatments, and a scalp-first approach to support long-term hair health. We’ll help you choose services that strengthen and support the long-term health of your hair and scalp.

    Please let your stylist know about any sensitivities or allergies—we offer specialized color and product options designed for sensitive scalps.

  • We’re conveniently located in Chelsea, NYC, near Union Square and Penn Station—easy to reach from Midtown, Flatiron, and surrounding neighborhoods.

    You can find us at 220 W 19th St, between 7th and 8th Avenue, on the south side of the street, on the 9th floor of the OTB building next to Crunch.

  • You can book online anytime through our Booking Portal. For complex services like color correction or major transformations, we may request a consultation to ensure proper timing and expert planning.

  • Yes. Bloom embraces sustainable choices in every detail—from product lines to salon practices—prioritizing both hair health and environmental impact.

    We are a Green Circle Salon, which means we recover and recycle 95% of our beauty waste, including hair, foils, color tubes, and excess chemicals. A small portion of each service supports this program, helping reduce waste and keep harmful materials out of landfills and waterways.

    Bloom adds a $2 fee to each appointment to support the Green Circle Salon program.

  • Absolutely. Education is at the heart of our philosophy. Your stylist will walk you through personalized product recommendations, routines, and styling tips so you feel empowered at home.