Organic vs. Ammonia Color?

I get asked this question a lot, "Do you carry Organic hair color?". This is a loaded question for me. If you ask me that question get ready for a one hour rant on why marketing can make you believe anything. The short quick answer is NO. Why don't we carry Organic hair color if we are a naturally/Organic based salon? Well that's because Organic hair color is a marketing scheme. Just because someone tells you their hair color is Organic doesn't actually make it healthier for you. They only need a few Organic ingredients like extracts to slap a label on it and make you believe it's healthier for you. Remember, there's absolutely no one regulating our industry, but that's another rant for another day. Ammonia is 100% organic from the earth and evaporates as soon as oxygen hits it (hence the smell) and has been demonized for no good reason except to say that companies want to sell you their brand new "Ammonia Free" hair color. Instead we've replaced Ammonia with an even greater evil, MEA. This horrible, man-made chemical will not only dry out your hair but studies are showing that prolonged use can lead to hair loss! Any "plant based" ammonia free dye is going to have MEA in it.

When I heard Wella was releasing a line of hair color that would be PPD and PTD free I was shocked. PPD and PTD are the chemicals in dye responsible for adding brown tones and covering grey. These 2 chemicals are a real problem in the sense that over time a person can develop sensetivities to hair color. Sensitivities reveal themselves through an itchy scalp, swelling, and redness etc. I was skeptical. What did they use to replace these chemicals? Would it be another man-made crap solution or is this the real deal? After a 4 hour long seminar and meeting with two different chemists I am convinced this is finally the real deal.  Wella did the impossible and after 25 yrs of trying to make this dream happen it finally came true. Innocence (I'm not gonna lie I kinda hate the name) is a new color line formulated with a brand new dye molecule called ME+ to prevent sensitivities from hair color. They've taken the PPD dye molecule that is responsible for irritating our T Cells and changed the shape therefore creating a dye molecule that cannot bind to our T Cells. This prevents us from having any immune related responses to hair color. Finally safe, beautiful, flawless grey coverage color without being lied to! Let's face it, we will never get truly 100% grey coverage organic hair color that works and is really what it claims to be, but we can get a solution that is much less irritating and actually works beautifully!

See how it works by watching this video!

I hope this will make you think twice before buying into the "label". Do your research so you know what you'e actually using/buying/eating etc.